Look up who owns your favorite brands, and see every big beauty deal of 2026.
Every big beauty deal of 2026, checked against a company announcement or filing. Last checked Nov 13, 2026.
The Kleenex and Huggies company now owns Neutrogena, Aveeno and OGX.
What it could mean for you: Big owners often trim product lines and reformulate. If one of these brands makes your holy grail, keep an eye on it.
Source: Cosmetics Business →A private equity firm is buying Elemis from L'Occitane Group.
What it could mean for you: Private equity owners usually push for fast growth, so expect new launches and more places to buy it.
Source: PBL Magazine →The company behind Cetaphil is buying ZO, the skincare line sold in doctors' offices.
What it could mean for you: Doctor-dispensed skincare is where the big money went this year.
Source: Practical Dermatology →Puig, the company behind Charlotte Tilbury, is buying the rest of the sunscreen brand ISDIN.
Source: Global Cosmetics News →A private equity firm bought Obagi, the medical-grade skincare brand, from Waldencast.
Source: Waldencast →The company behind Schwarzkopf and Dial now owns Olaplex, the bond-repair hair brand.
Source: Henkel →L'Oréal now owns Creed fragrance.
Source: L'Oréal →Know about a deal I missed? Email me.
Highlighted brands joined the family in 2026, or are being bought now.
No 2026 deals on our list, but they own a lot of what's on your shelf.