Ulta launches a shopping app inside ChatGPT
Cassandra CampbellEditor
Ulta's new ChatGPT app builds a product bundle from your goals, budget, and routine, explains its picks, and sends the bundle to an Ulta cart. Buying two to five eligible full-price items together gets 10% off. Sephora has been testing its own ChatGPT app since March.
Why it matters
An AI advisor with a built-in bundle discount raises a fair question: whose interests is the recommendation serving?