TikTok Shop sets its Black Friday sale, as beauty growth slows
Cassandra CampbellEditor
TikTok Shop's holiday sale started November 11 and runs through November 30, with Sephora and Ulta now on the platform. Beauty and personal care sales hit $992.9 million in Q3, up 39% year over year, but down from 96% growth in Q1. The platform expects more brand livestreams, gift sets, and bundles this quarter.
Why it matters
Slowing growth plus more livestream pressure usually means more countdown timers and urgency selling. Worth knowing before you shop.
The story so far
The holiday sale begins.
The holiday sale ends