A lawsuit says Ulta's emails use fake deadlines

Two Indiana shoppers say Ulta's marketing emails create false time pressure, which they argue breaks an Indiana law against misleading subject lines. One example: an email saying a $10 off $50 offer ended that day, followed the next day by one saying the same offer ran through February 22. The case is now in federal court in Indiana. Ulta did not respond to a request for comment, and the claims are unproven.