Pennsylvania will require a label on ads that use AI to mislead
Governor Josh Shapiro signed SB 806, now Act 99 of 2026, on October 22. Starting December 21, an ad that uses AI-generated or heavily AI-altered images, video or audio to give a false impression of a product must clearly say AI was used, the first time the content appears. Fictional content, parody, satire, commentary and text-only ads are exempt. Only the state attorney general or a district attorney can enforce it, with fines up to $3,000 plus legal costs.
Why it matters
An AI-smoothed before-and-after or an AI-edited product demo in a beauty ad could fall under this. The law doesn't define some key terms, including who counts as an advertiser, and it hasn't been tested in court yet. This is news, not legal advice.
The story so far
Governor Shapiro signs SB 806 into law as Act 99.
Law takes effect