Ulta now sells the Oura Ring, its first health tracker
Cassandra CampbellEditor
The Oura Ring 5 went on sale at Ulta.com on November 10 and reaches about 1,000 Ulta stores on November 22, as part of the Wellness by Ulta Beauty section. Oura says the ring gives insights on sleep, stress, heart health and reproductive health. The Ring 5 starts at $399. It's Oura's first US beauty retailer, and Glossy reports Ulta plans to add a Whoop wearable in March.
Why it matters
A beauty store is now selling a device that collects your sleep, heart and cycle data. If it's on your holiday list, read Oura's privacy settings before you set it up, the same way you would with an AI skin scanner.
The story so far
Oura announces the Ring 5 is coming to Ulta.
The ring goes on sale at Ulta.com.
In about 1,000 Ulta stores