Jennifer Lawrence's new haircare line calls itself biodesigned
Jennifer Lawrence launched mes°, a haircare brand made with Arcaea, a biotech-focused beauty company whose founder, Jasmina Aganovic, is also the CEO. The first products are a repair mask ($52), a root volume mist ($34), and a restyling serum ($44), sold only on the brand's own site. The brand says it uses a "Creative Biodesign" approach: it starts with what causes a hair problem and looks to biology for a fix, drawing on microbiome research and its own ingredient technology. The launch coverage doesn't say which ingredients that refers to.
Why it matters
Biodesigned sounds scientific, but like "natural," it has no legal definition for cosmetics, and on its own it doesn't tell you what's in the bottle. The ingredient list and any testing the brand shares will tell you more than the label on the front.
The story so far
mes° launches with three products, sold only on its own site.