L'Oréal launches Dr.G in the US through TikTok Shop
Cassandra CampbellEditor
L'Oréal brought the Korean skincare brand Dr.G to the US through TikTok Shop with seven products and five exclusive bundles, after acquiring it in 2024.
Why it matters
When a major conglomerate picks TikTok Shop over a traditional retailer for a US launch, it says a lot about where beauty is sold now.