HigherDOSE declined to defend its red light claims to the ad watchdog
BBB National Programs' National Advertising Division (NAD) opened two inquiries into HigherDOSE as part of its routine monitoring. One covered the Red Light Hat and claims that it supports hair growth, increases blood flow, and reduces shedding. The other covered the Red Light Face Mask and claims about fewer fine lines and wrinkles, firmer skin, and more hydration. HigherDOSE chose not to take part, so on October 27 NAD said it will refer the claims to regulators, including state attorneys general. NAD did not rule on whether the claims are supported, and the announcement included no statement from HigherDOSE.
Why it matters
Red light masks and hats are some of the most promoted beauty devices this holiday season. A referral isn't proof the claims are false. It does mean the company passed on the industry's own process for backing them up, which is worth knowing before you buy one or gift one.
The story so far
NAD says it will refer HigherDOSE's claims to regulators after the company declined to take part.