Lady Gaga takes over as CEO of Haus Labs after the bronzer shade backlash
Lady Gaga is now CEO of Haus Labs, effective immediately, after co-founder and CEO Ben Jones left earlier in October. She keeps running creative and product development and now also oversees the business side. The change comes weeks after a backlash over the brand's Sun Dipped Bronzing Veil. Creator Golloria George criticized the planned six-shade range for leaving out deeper skin tones, and Haus Labs asked her to take her post down, citing an embargo. The brand later called that request unkind, paused the launch, and expanded the range to 11 shades.
Why it matters
A creator's review changed a product before it ever went on sale, and the brand's first move was to try to get the review removed. When a brand controls who reviews first and when, it's worth asking whose skin tones were in the room before launch.
The story so far
Co-founder and CEO Ben Jones leaves the company.
Haus Labs apologizes over the bronzer shade range and expands it from six shades to 11.
Lady Gaga is named CEO, effective immediately.