The FTC is enforcing its fake review rule
Cassandra CampbellEditor
The FTC is sending warning letters under its rule on reviews and testimonials, which bans fake reviews (including AI-written ones), undisclosed insider reviews, bought reviews, and fake follower or engagement counts. Lawyers covering the rule name beauty and personal care as one of the most exposed industries. Its newest cases go further than fake praise: in a suit filed October 6 against Digital Forensics Corp., the FTC says the company also kept bad reviews from being seen. The allegations are unproven.
Why it matters
If you've ever wondered whether a glowing review was paid for, this is the rule that's supposed to answer that question.
The story so far
The FTC sues Digital Forensics Corp., citing fake reviews among other claims.