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Dr. Squatch settles its "natural" label suit for $9 million

Dr. Squatch agreed to a $9 million settlement to resolve claims over the "natural" label on its products. Dr. Squatch denies wrongdoing.

Why it matters

"Natural" has no legal definition for cosmetics, which is why it keeps ending up in court. The ingredient list tells you more than the front of the package.

What's next March 2, 2027Final approval hearing

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