Dove body wash suit asks what "collagen" on a label means
Cassandra CampbellEditor
A proposed class action in New York says Dove's Vitality Renewal Firming Body Wash implies real collagen on the front label, while the ingredient list shows only a plant-derived "vegetable collagen." The claims are unproven.
Why it matters
A clean example of why the ingredient list tells you more than the front of the bottle.