The ad watchdog says Blissy can't back its acne and anti-aging pillowcase claims
BBB National Programs' National Advertising Division (NAD) reviewed Blissy's ads. It found the "Less Frizz" claim supported by lab testing backed up by users' own assessments. It found the acne-fighting and broad anti-aging and wrinkle claims weren't supported: studies showing silk doesn't clog pores don't show it prevents acne. NAD also recommended Blissy drop or change the dermatologist endorsements, saying they implied the doctors had checked the evidence behind results like 90% of users getting clearer skin.
Why it matters
"Doesn't clog pores" and "fights acne" are different claims, and a doctor's face next to a statistic can make it look more tested than it is. Both are worth a second look on anything sold for your skin.
The story so far
NAD announces its decision on Blissy's claims.