← The 5 Beauty Beats

A creator says an ad used AI to lighten her skin

A smartphone and ring light set up on a table
Photo: Daniel Romero / Unsplash

In a federal suit filed in California on October 2, creator Catherine Esperanza Amador says an app ran her promo video as a Facebook ad with an AI-altered version of her, with lighter skin and changed features. The app blamed Meta's automatic ad enhancements. Amador says her terms barred AI edits either way.

Why it matters

Permission to post your video is not permission to change your face. If you create content for brands, your agreements should say so in writing.

The story so far

  1. Catherine Esperanza Amador files a federal suit in California.

Ask me about this story

I read every question. I publish answers with your first name only, or as "a reader" if you leave it blank. Your email is never shown.