The AI likeness rules already in effect
Cassandra CampbellEditor
The TAKE IT DOWN Act has required platforms to remove intimate deepfakes within 48 hours since May. Maryland's deepfake fraud law took effect October 1, making it a felony to use a deepfake to defraud someone and letting victims sue. The EU AI Act's labeling duty for AI-generated content applies from August 2026, and YouTube opened its likeness detection tool to all adult creators in May.
Why it matters
While the NO FAKES Act waits, these are the protections creators can actually use today.
The story so far
The TAKE IT DOWN Act starts requiring platforms to remove intimate deepfakes within 48 hours.
YouTube opens its likeness detection tool to all adult creators.
The EU AI Act's labeling duty for AI-generated content applies.
Maryland's deepfake fraud law takes effect.